The word is getting out. ESPN’s Olivia Dwyer wrote a well-balanced article about RFID and the ski industry. With nearly 700 resorts worldwide using RFID in their lift tickets and ski passes, and there is much room for innovation and security issues relating to initial and on-going rollouts of products. Look for 3rd party “resort partner” data sharing arrangements, expanded RFiD networks which go beyond the base of the lifts.

Initial skimming and cloning of an individual’s ski pass can easily be done now. Even a “Web ID” or “Socket Key” used on passes currently offers value to hackers and skimmers. A privacy policy which allows companies to freely share a users/guest data is really no “privacy policy” at all, especially when it allows their 3rd party affiliates to use the information as they see fit. And it is silly for a person to think that a resort will not leverage this information beyond simply mountain operations.

Finally, to the readers of the ESPN article, Ms. Kelly Ladyga’s comments at the end of the article do NOT accurately reflect the dealings between Vail Resorts and me. In true VPof Communications fashion, Ms. Ladyga tries to spin as defamation, rather than what I was told by Breckenridge’s COO – Pat Campbell, ‘Your business conflicts with our on-going RFID initiative, and you must choose to cease your business and work for us after signing a code of conduct agreement, or keep your business and not continue to work for Vail Resorts” But I guess that would not read as well, so they imply that I lied. Shame on you Vail Resorts, and shame on your Machiavellian ways in communicating with the public.

“We cannot comment on any personnel matters,” Ladyga said. “But Vail Resorts will not permit its employees from purposefully [and] publicly spreading inaccurate, false information on the company or its products or activities.”

NOTHING that I have said prior to my decision to not return to Breckenridge for my 18th season, or after have been inaccurate or false.

Enjoy the read. I believe that individuals should have the right to determine what information can be taken and collected on you, especially during your free and recreational time. Just because they frame it as a game and tell you that they have your privacy or best interests in mind, you should be rightfully aware of data collection and its risks to your personal privacy.

Filed under: NewsSki Industry events and milestones

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