Skiers and riders have discretionary income and discretionary leisure time. Those two assets are extremely valuable to marketers. However, many people I have spoken with regard to tracking and data collection seem to have little knowledge about the subject. Many people think, “Who would want to know about me?”, and “I don’t care if they know about me or not. I don’t have anything to hide.”
The fact is there are data mining companies, and departments of corporations who piece together data from a number of different sources so that they can better market to you. They also supply data to those who use it to account for your likes, dislikes, activities, and habits.
The direct marketing may be welcomed by some, but also be a nuisance to many. And it can be costly to some. It is a common practice for corporations who generate this data to “share” it with their affiliates as outlined in their privacy policies. And these affiliates can then share it or sell it to their affiliates or other companies who can aggregate the data. And the sharing continues.
In order to optimize your experience on our sites, THE RESORT maintains relationships with many corporate partners and service providers throughout the world. If you have any questions about whether certain information, content or services pertain to us, or are provided by one of our partners, please contact us at XYZ.com.
Whenever you provide registration information on certain Web pages or for certain services provided in conjunction with third party partners, we want to be clear that some data you provide is shared with partners. For instance, certain information is shared with ZZZ.com, our provider of online reservation service. You should make every effort to read the privacy policies provided by or in association with such third parties, and make an informed decision on your own whether or not to continue utilizing the services based upon the privacy policies posted on these Web pages, at your own discretion. However, we will make every effort to ensure that you have the ability to opt-out of the sharing of such data with partners.
XYZ company operates secure data networks protected by industry standard firewall and password protection. XYZ corp has security measures in place to attempt to protect against the loss, misuse and alteration of your user data under our control. While we cannot guarantee that loss, misuse or alteration to data will not occur, we make every reasonable effort to prevent such unfortunate occurrences.
With regard to taking time by trying to protect your information by shielding RFID passes, Breckenridge spokeswoman Kristen Petitt says there is little point.
“We’ve been tracking people and collecting information about them anyway for years,” she said with a wry smile. “With EpicMix, we just finally let you see that information.”
My intention with this post is to let the reader know how important it is to understand you right to protect your information that is collected by companies. Information can help companies better serve you, although there is information that you do not need to share. It should be your choice to opt-in or opt-out.
Jonathan Lawson has been an expert in the field of Identity Theft Risk Management since 2005, and a ski professional since 1991. Mr. Lawson has held dozens of education seminars for minors, adults, seniors, and corporations regarding identity theft and risk mitigation.
Filed under: SkiPassDefender updates
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