Ski resorts are turning on their snow guns and will soon turn on their RF guns.  We will be ski and riding soon. When looking at these gantries, I don’t think I would refer to the RFID scanners as “Gun Cases”, but I would assume the marketing departments know what they are doing.  Right?  You can be the judge.

Snow.com states, "Epicmix Fact: did you know that each pod on the gantry structure is a gun case?"

Snow.com states, "Epicmix Fact: did you know that each pod on the gantry structure is a gun case?"

I wonder if anyone in the marketing meetings voiced their opinions regarding potential security concerns or the desire to not have their movements cataloged.  And if so, was the statement given back to the dissenter something like this, “Our terms of use restricting access go beyond Federal Law and current industry standards”.  Did they think the people who knew about this data collection care about industry standards or federal law?  There is not even a state law which prohibits the tracking of individuals without their consent (although the State Government in California is in the process of passing one).  Did they think the issue of privacy and personal tracking would just go away?  And as importantly, didn’t just one person in that meeting say, “Hey we are people with identities too.  Let’s do the right thing and make it easy for people to truly opt-out of corporate data gathering whenever they want to do so.”  Well, I did.  And this was my story as reported by Bob Berwyn of the Summit County Citizen’s Voice.  The story is also being picked up in Europe by PlanetSki

A Ski Pass Defender for every mood (Phantom model pictured)

A Ski Pass Defender for every mood (Phantom model pictured)

As more ski areas from around the world move to RFID (Radio Frequency Identification) they will start to store more information on that chip.  Sometimes it is benign lift pass information.  Other companies will use it to track your usage data and categorize you in a group or groups.  Some resorts may choose to store critical information or a key which can unlock a database of information at a POS (Point-of-Sale) terminal.  As Ski resorts and corporations grow their usage of RFID the individual is at the mercy of a CIO (Chief Information Officer) and CMO (Chief Marketing Officer).

I prefer to to have tighter controls on what information I expose.

Hacking of RFID is not that tough.  And cloning of your ski pass information isn’t either.  A few bucks, and a little desire can snag your RFIDentification.

I use Ski Pass Defender, and I prefer to ski and ride UNTRACKED.

Filed under: NewsSki Industry events and milestonesSkiPassDefender updates

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